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Sanrio and Touchland Drop Hello Kitty Sanitizer | Hypebae

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Oct 17, 2024

Sanrio and Touchland Drop Hello Kitty Sanitizer | Hypebae

Sanrio, the lifestyle giant best known for creating global sensation Hello Kitty, and TikTok-viral hand sanitizer brand Touchland have come together to launch a collaboration featuring the icon

Sanrio, the lifestyle giant best known for creating global sensation Hello Kitty, and TikTok-viral hand sanitizer brand Touchland have come together to launch a collaboration featuring the icon herself.

Just in time for Hello Kitty’s 50th anniversary, this limited-edition set will feature the scent “Berry Bliss,” beloved by Touchland fans worldwide, and a newly designed case to house the hand sanitizer. The dermatologist-approved, vegan and cruelty-free disinfectant features a fruity array of fun notes like strawberries, black raspberries, violets and vanilla bean.

Designed with her signature red bow and ears, the white case is sure to be a favorite among fans of the iconic Hello Kitty. Earlier this year, the Today show revealed that Hello Kitty is in fact not a cat, but a human girl. Either way, still a deeply nostalgic figure for many.

A post shared by Touchland (@touchland)

“We are delighted to collaborate with Hello Kitty to celebrate her milestone year with this one-of-a-kind set that showcases her iconic look,” Touchland CEO and Founder Andrea Lisbona said in a press release. “Hello Kitty’s timeless charm, positive message of friendship and kindness, and universal appeal perfectly complement Touchland’s commitment to bringing joy and creativity to everyday self-care routines.”

The Touchland x Hello Kitty Limited-Edition Set retails for $20 USD and is available now on the brand’s website, Sanrio’s website, Amazon and at Ulta Beauty.

If you want more beauty news, check out our coverage of California-based Liis’ new French bakery-inspired fragrance, Choux Choux.